SFMC Field Notes

Practical SFMC and Salesforce Core content: debugging patterns, SQL recipes, MC Connect gotchas, and data architecture decisions from real implementations.

Salesforce Core

5 Things I Learned Building a Lead Enrichment Pipeline on Salesforce (With Agentforce & Apollo.io)

From data model design to Agentforce context formatting, here are the lessons from building a trigger-to-AI lead enrichment pipeline with zero human intervention.

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